According to a report by The Paper on the 27th, relevant officials from China Media Group confirmed that in response to Mbappé's serious negative actions regarding China, CCTV has since last night completely stopped broadcasting any events related to La Liga and Mbappé. Advertisements involving Mbappé have also been removed from the market.
Mbappé, a French professional football player, currently plays for the Spanish club Real Madrid.
The football platform 'Dongqudi' issued a statement late at night on the 26th, stating that Mbappe made inappropriate remarks regarding China in a recent interview, which hurt the feelings of China and the Chinese people.
On October 27th, @Dongpeng Beverage Group announced the termination of their cooperation with Mbappe. The brand @Shuibunla under Dongpeng Beverage Group also announced the termination of their cooperation with Mbappe.
Mengniu Dairy Company states that "effective immediately, our company will terminate all cooperation with Kikiam-Mbappe. We resolutely oppose and refuse to tolerate any actions that damage Chinese people's feelings."
@Miaoke Lan Duo Milkground 27th issued a statement regarding the termination of cooperation with Mbappé. We resolutely oppose any actions that harm the feelings of the Chinese people and have zero tolerance for such behavior.
REDnote also issued a statement: It firmly opposes any actions that harm national feelings. Upon verification, REDnote collaborated with MbaPé on content in 2024, and this collaboration came to an end on December 31, 2024. Currently, the platform is continuing to review and removing related materials. Thank you for your attention from our users and netizens.